Squeeze Cola License Plate Topper AP1827

Measures 6" x 6 1/4". Maybe the most charming soda pop logo ever.

Squeeze actually had its beginnings in New Orleans, where the National Fruit Flavor Co. started in 1917 and franchised the beverage. The company contracted with local bottlers throughout the U.S. and five foreign countries to produce and sell its main product, Orange Squeeze. There was apparently no charge for the franchise itself and the agreements were “in perpetuity.” 

However, syrups had to be purchased from the parent company and the franchiser would also help the independent bottlers obtain bottles, bottle caps and other supplies. Well-known bottlers like Coca-Cola often had an Orange Squeeze franchise as well, primarily for the orange and other flavors.